Brand Standards | Design Exploration | Prototyping

Visual Design

As the wireframes and prototypes are being developed, we consider how a visual design system can enhance the look and feel of the new site. We review the creative aspirations from the discovery phase, existing brand direction, and relevant findings from the content audit to create a cohesive visual system and guidelines for how to use it across the site.

Design Exploration - Mood Boards - Image Direction - Content Collection Guidelines

Mood Boards
Mood Boards
Mobile First Design
Mobile First Design
Desktop Design
Desktop Design
Modular Design and Visual Components Research
Modular Design and Visual Components Research

MORE DESIGN STEPS

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