On-Page Content Strategy, Copywriting & Production Planning

Our team selects enrollment-critical pages to use as examples for how to develop content on the new site. We start with visual content briefs that show the modules to use, content hierarchy, and various SEO mark-up; we’ll also include page-specific suggestions for the type of images, videos, testimonials, and stats. From there, we’ll begin writing copy — and suggest pages your team should prioritize updating.